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Slush Company Analysis: Technologies in Use - Slush vs. Finland

Nov 29, 2016

Miikka Jokela

I can tell you that 70% of Slush Companies are using Google Analytics, and that 34,7% have built their website on WordPress. But below you can see how Slush companies compare to traditional Finnish companies:

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Topics: Startup, Data Visualization

Open Data Helps You Target the Right Companies at the Right Time

Oct 20, 2016

Erika Granath

Global Internet traffic will surpass one zettabyte in 2016. All data available today means huge potential for B2B organizations to work more effectively with both inbound and outbound as you can target the right companies at the right time.

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Topics: B2B Marketing, Startup, Data

5 Reasons for Working in a Data-Driven Manner with Inbound and Outbound

Oct 14, 2016

Erika Granath

Today, the fastest growing companies in the world are doing both outbound and inbound. 

Hubspot, Zenefits, Zendesk, Salesforce, Box and also we at Vainu are all examples of companies working with what we call smartbound, a data driven combination of inbound and outbound.

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Topics: B2B Marketing, Startup, Data

Future of Marketing - Algorithms will know what content works in real time

Jun 29, 2016

Erika Granath

I work with marketing – today that means that I’ve a responsibility when it comes to producing the material I think my company’s target group finds engaging. It’s also my job to spread our content to this group of people. Soon algorithms might do this job for me.

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Topics: B2B Marketing, Startup, Data

60 seconds to shine

May 25, 2016

Jesse Persoon

Exactly one week ago Vainu attended its first official startup event in the Netherlands, the Startup Competition organized by Dell for Entrepreneurs and The Next Web. Before joining Vainu 2 months ago, I had the honor to work for Dell so of course I was aware of what their event could offer – something that startups like ours truly need.

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Topics: Startup

3 reasons why you should get out of your comfort zone and join a startup

Jan 15, 2016

August von Sydow

No one reading this blog can possibly have missed that Vainu is growing like crazy. We are currently looking for new colleagues in almost all positions we have today – as well as a few new ones. Only doubling during 2016 would be a failure for us – we’re looking for more growth!

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Topics: Recruiting, Startup