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Slush Company Analysis: Technologies in Use - Slush vs. Finland

Nov 29, 2016

Miikka Jokela

I can tell you that 70% of Slush Companies are using Google Analytics, and that 34,7% have built their website on WordPress. But below you can see how Slush companies compare to traditional Finnish companies:

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Topics: Events, Startup, Data Visualization, Data

Open Data Helps You Target the Right Companies at the Right Time

Oct 20, 2016

Erika Granath

Global Internet traffic will surpass one zettabyte in 2016. All data available today means huge potential for B2B organizations to work more effectively with both inbound and outbound as you can target the right companies at the right time.

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Topics: Marketing, Startup, Data

5 Reasons for Working in a Data-Driven Manner with Inbound and Outbound

Oct 14, 2016

Erika Granath

Today, the fastest growing companies in the world are doing both outbound and inbound. 

Hubspot, Zenefits, Zendesk, Salesforce, Box and also we at Vainu are all examples of companies working with what we call smartbound, a data driven combination of inbound and outbound.

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Topics: Marketing, Startup, Data

4 reasons for B2B companies to produce videos

Aug 5, 2016

Erika Granath

We know, video does take some extra time and effort to produce, especially in the beginning. However, the return on investment makes it well worth the sweat.

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Topics: Marketing, B2B, Startup, Sales Prospecting, Video, B2B Sales

Why would I buy anything from you?

Jul 14, 2016

Antti Lehtimäki

So you’re a salesman. Have you ever countered the oh-so-lovely answer to your well-honed pitch: “What’s in it for me? Why would I need this?” Many of us have – even if it should’ve been no-brainer. A match made in heaven.

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Topics: B2B, Startup, Sales Prospecting, B2B Sales

Future of Marketing - Algorithms will know what content works in real time

Jun 29, 2016

Erika Granath

I work with marketing – today that means that I’ve a responsibility when it comes to producing the material I think my company’s target group finds engaging. It’s also my job to spread our content to this group of people. Soon algorithms might do this job for me.

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Topics: Marketing, Startup, Data