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This is How a SaaS Company Should Enter the Nordic Market

Apr 19, 2017

Mikko Luhtava

We’ve seen tons of SaaS companies enter the EMEA market with an office in Dublin, Amsterdam or the UK. But how about the Nordics? With a digital background, widespread use of modern technologies, strong English skills, and the most unicorn startups in the world, the Nordic market should be on every SaaS company’s radar.

Based on our experiences acquiring over 1,100 customers in the Nordics in under three years, here’s our quick guide to taking over the market.

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Topics: B2B, Outbound, Social Media, B2B Sales, Social Selling

What it Really Takes to Master Social Selling

Apr 11, 2017

Erika Granath

You've heard the term social selling by now, but are you entirely sure what it means? This sales technique is the art of leveraging your social networks to find the right prospects, building trusted relationships, generating inbound leads and ultimately, reaching your sales quota.

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Topics: Social Media, Social Selling