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This is How a SaaS Company Should Enter the Nordic Market

Apr 19, 2017

Mikko Luhtava

We’ve seen tons of SaaS companies enter the EMEA market with an office in Dublin, Amsterdam or the UK. But how about the Nordics? With a digital background, widespread use of modern technologies, strong English skills, and the most unicorn startups in the world, the Nordic market should be on every SaaS company’s radar.

Based on our experiences acquiring over 1,100 customers in the Nordics in under three years, here’s our quick guide to taking over the market.

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Topics: B2B, Outbound, Social Media, B2B Sales, Social Selling

What it Really Takes to Master Social Selling

Apr 11, 2017

Erika Granath

You've heard the term social selling by now, but are you entirely sure what it means? This sales technique is the art of leveraging your social networks to find the right prospects, building trusted relationships, generating inbound leads and ultimately, reaching your sales quota.

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Topics: Social Media, Social Selling

Maximize Every Step of The Sales Process With Insights From Open Data

Mar 23, 2017

Erika Granath

The Internet has shifted the balance of power in sales. Traditionally, salespeople used to be the ones with access to most information  nowadays, well-read customers are more selective and critical when accepting a meeting with a sales rep.  

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Topics: B2B, Lead Generation, Sales Prospecting, Vainu, Social Media, Data, Open Data

Kickstarting your sales process? Here's how to prospect

Mar 20, 2017

Erika Granath

Prospecting is seldom the favorite part of the sales process. It’s often considered hard and time consuming. In fact, prospecting was identified as the hardest part of the sales process in Hubspot’s 2015-2016 State of Inbound Sales Report.

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Topics: B2B, Lead Generation, Sales Prospecting, Smartbound, Vainu, Social Media, Data, Open Data

Video: How open data can help you sell technical solutions

Oct 3, 2016

Erika Granath

For companies selling technical solutions open data can be of great help. Open data tells you what technical tools a company uses. This information can help you as a sales person to tailor your pitch for every company you contact.

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Topics: B2B, Lead Generation, Sales Prospecting, Smartbound, Vainu, Social Media, Data, Open Data

Use The Right Insights From Open Data When Entering A New Industry

Sep 27, 2016

Erika Granath

One way to expand your business is to approach a new industry segment. As you do, the number of possible companies to contact is very high. Open data can help you make smart priorities when deciding what companies to process first.

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Topics: B2B, Lead Generation, Sales Prospecting, Smartbound, Vainu, Social Media, Data, Open Data