6 B2B Sales Trends to Watch in 2019

Oct 22, 2018

Mikko Honkanen

Predicting the future trends in B2B sales is becoming an annual tradition here at Vainu. This is already the fourth time when we sat down together and discussed what’s happening in this space. In the previous years, we've accurately predicted the rise of micro-targeting, sales automation and the explosive growth of AI-powered sales tools.

There are also trends that we missed such as conversational marketing which got a lot of coverage in industry blogs this year and was quickly adopted in different parts of the world. This time, it was fairly easy to put together a short list of 15 sales trends but much harder to narrow it down to the list of final six. But here they are:

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Topics: Sales Trends

6 B2B Sales Trends to Watch in 2018

Nov 20, 2017

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2019.

This is already the third time we’ve put the crystal ball on the table to predict the future of B2B sales. In the past, we have accurately predicted the rise of sales automation, artificial intelligence and several other things. There are also trends that we have missed and predictions that didn't quite happen (yet?). Most sales organizations still have their hands full dealing with previous trends, but we're still very excited to announce our six new trend predictions. These are the trends we believe will shape the world of B2B sales in the coming year.

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Topics: Sales Trends

6 B2B Sales Trends to Watch in 2017

Dec 15, 2016

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2019.

B2B sales is quickly transforming, and the main driver of that change is the growing amount of information sales people have at their fingertips. Last year we predicted changes for the year 2016, and now we will do the same for 2017.

During the last couple of years, we've seen a rise in the number of new digital sales models and processes. Both the sales process and the buying process are more digital now. That development, alongside with new technologies, have increased the amount of data and insights sales organizations have about their prospects and customers. Most of the trends we see in 2017 are either directly or indirectly linked to this megatrend.

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Topics: Sales Trends

B2B sales and marketing trends in 2016

Dec 14, 2015

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2019.

The best and most modern organizations have leads flying in from all directions, conversion rates are high and customers referrals are more a rule than an exception. At the same time when slow-moving teams are still figuring out how to create content regularly and how to activate and guide the sales team to the right direction these first-movers operate in a completely different level. As a results of this we expect that there will be several old school Vice Presidents of Sales / Marketing who are forced to step down from their positions as the new generation of digitally skilled talent is claiming their seats in the executive teams.

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Topics: Sales Trends