SaaS Company Analysis: How SaaS Companies Acquire Business

Dec 27, 2017

Erika Granath

In competitive and growing industries — like in the software as a service (SaaS) market — it can be nice to benchmark yourself and review high level trends to determine how your SaaS company compares to others in your space.

Using our expansive database, we analyzed more than 20,000 U.S. companies that provide a SaaS offering to determine how these companies market and sell their services online.

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Topics: SaaS, Press Release

This is How a SaaS Company Should Enter the Nordic Market

Apr 19, 2017

Mikko Luhtava

We’ve seen tons of SaaS companies enter the EMEA market with an office in Dublin, Amsterdam or the UK. But how about the Nordics? With a digital background, widespread use of modern technologies, strong English skills, and the most unicorn startups in the world, the Nordic market should be on every SaaS company’s radar.

Based on our experiences acquiring over 1,100 customers in the Nordics in under three years, here’s our quick guide to taking over the market.

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Topics: Internationalization, SaaS, B2B Sales

1 million in sales is a buy-in for the SaaS table

Dec 31, 2015

Pietari Suvanto

Next year will be the first time that percentages really matter for Vainu. After one million in sales, SaaS companies typically start expressing their growth from percentages to headcount. It sounds much better when you say we’ve grown 1000 % this year rather than recruited 25 people. Next year, if we grow only a third of that it means we need to recruit 75 people. That is a whole bunch of people.

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Topics: SaaS

Market entry as a service

Nov 4, 2015

Pietari Suvanto

”…So sitting for many hours in a local pub and having our first ”management meeting” (yeah, there’s sarcasm in that) we finally came up to a conclusion what our internal slogan should be – the one that guides us every day we walk in to this sub-rented shed in the suburbs of Helsinki. We came up with the slogan ”It’s about getting things done”. No matter what we decide, we get it done. Now when we are having the software in order our focus is on getting it to the market – and you know what, we have a great tool to help us achieve that!”

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Topics: SaaS, Internationalization