Our Technology: Using News Articles to Predict Changes in Customer Relationships

Apr 19, 2019

Mikko Luhtava

In North America, Vainu has been partnering with some of the largest institutions in the commercial banking, insurance, and telecom sectors to solve the challenging task of predicting customer retention, or churn, in their extensive client bases.

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Topics: Open Data, Sales AI

The Difference Between a Good & a Great Sales Person Lies in Dedication to Data

Jun 6, 2017

Erika Granath

You know your revenue, your customer acquisition cost and your sales quota in your sleep. At any given point you as a sales professional can probably tell me your numbers. Isn’t this right?

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Topics: Open Data

Maximize Every Step of The Sales Process With Insights From Open Data

Mar 23, 2017

Erika Granath

The Internet has shifted the balance of power in sales. Traditionally, salespeople used to be the ones with access to most information — nowadays, well-read customers are more selective and critical when accepting a meeting with a sales rep.

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Topics: Open Data, Sales Process

Upselling through Customer Analysis Using Both Internal and External Data

Feb 17, 2017

Joel Vainiomäki

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when prospecting and selling to new customers, but how does it translate when selling to existing customers?

Upselling to customers has traditionally had an unpalatable nuance to it. The sole objective has been to get the customer to buy more. I can’t help but think of that car salesman who’s aggressively overselling that 4-door executive saloon, packaged in full options, when your only need is to get from place a to b. Knowing your customer in and out is what separates a pleasant buying experience from an unpleasant one.

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Topics: Open Data

Video: How open data can help you sell technical solutions

Oct 3, 2016

Erika Granath

For companies selling technical solutions open data can be of great help. Open data tells you what technical tools a company uses. This information can help you as a sales person to tailor your pitch for every company you contact.

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Topics: Open Data, Video

Use The Right Insights From Open Data When Entering A New Industry

Sep 27, 2016

Erika Granath

One way to expand your business is to approach a new industry segment. As you do, the number of possible companies to contact is very high. Company data can help you make smart priorities when deciding what companies to process first.

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Topics: Open Data