4 Ways to Leverage Online Data and Become a Sales Wizard

May 4, 2017

Erika Granath

Technology is eating the world. To not be on the menu next, modern salespeople have to find innovative ways to capitalize on all of the online data at their fingertips these days.

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Topics: Data, Open Data, B2B Sales

Maximize Every Step of The Sales Process With Insights From Open Data

Mar 23, 2017

Erika Granath

The Internet has shifted the balance of power in sales. Traditionally, salespeople used to be the ones with access to most information  nowadays, well-read customers are more selective and critical when accepting a meeting with a sales rep.  

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Topics: Open Data, B2B Sales

Changing the odds at the casino

Mar 2, 2017

Pietari Suvanto

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – and the same is now happening to legal entities. 

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Topics: Big Data, Data, Open Data

Upselling through Customer Analysis Using Both Internal and External Data

Feb 17, 2017

Joel Vainiomäki

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when prospecting and selling to new customers, but how does it translate when selling to existing customers?

Upselling to customers has traditionally had an unpalatable nuance to it. The sole objective has been to get the customer to buy more. I can’t help but think of that car salesman who’s aggressively overselling that 4-door executive saloon, packaged in full options, when your only need is to get from place a to b. Knowing your customer in and out is what separates a pleasant buying experience from an unpleasant one.

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Topics: Big Data, Data, Open Data

5 Effective Prospecting Tips for Real Estate Companies

Nov 15, 2016

Erika Granath

As the invitation to a company’s housewarming party lands in your mailbox it’s already too late. The company has moved and you as a real estate agent have missed your chance to make them rent a space from you.

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Topics: Sales Prospecting, Vertical Industries, Open Data

Open Data Helps You Target the Right Companies at the Right Time

Oct 20, 2016

Erika Granath

Global Internet traffic will surpass one zettabyte in 2016. All data available today means huge potential for B2B organizations to work more effectively with both inbound and outbound as you can target the right companies at the right time.

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Topics: Open Data