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6 B2B Sales Trends to Watch in 2017

Dec 15, 2016

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2018.

B2B sales is quickly transforming, and the main driver of that change is the growing amount of information sales people have at their fingertips. Last year we predicted changes for the year 2016, and now we will do the same for 2017.

During the last couple of years, we've seen a rise in the number of new digital sales models and processes. Both the sales process and the buying process are more digital now. That development, alongside with new technologies, have increased the amount of data and insights sales organizations have about their prospects and customers. Most of the trends we see in 2017 are either directly or indirectly linked to this megatrend.

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Topics: Marketing, B2B, Account-Based Marketing, B2B Sales

Open Data Helps You Target the Right Companies at the Right Time

Oct 20, 2016

Erika Granath

Global Internet traffic will surpass one zettabyte in 2016. All data available today means huge potential for B2B organizations to work more effectively with both inbound and outbound as you can target the right companies at the right time.

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Topics: Marketing, Startup, Data

5 Reasons for Working in a Data-Driven Manner with Inbound and Outbound

Oct 14, 2016

Erika Granath

Today, the fastest growing companies in the world are doing both outbound and inbound. 

Hubspot, Zenefits, Zendesk, Salesforce, Box and also we at Vainu are all examples of companies working with what we call smartbound, a data driven combination of inbound and outbound.

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Topics: Marketing, Startup, Data

Video: Why sales and marketing should collaborate in content production

Sep 20, 2016

Erika Granath

Think about all the collective knowledge within your organization. Together you have so many good ideas and tips that your common network wants to hear about.

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Topics: Marketing, B2B, Video, B2B Sales

Smartbound - How Sales and Marketing can reach top results by collaborating

Aug 25, 2016

Erika Granath

Smartbound is what we at Vainu have chosen to call the combination of inbound and outbound work. It's about making the efforts of your sales and marketing departments more effective. Together they can reach higher results.

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Topics: Marketing, B2B, Smartbound, Video, B2B Sales

How to get started with content marketing after the summer

Aug 17, 2016

Erika Granath

Did you also spend more time on the beach, catching Pokémons or reading books this summer than you did producing great content for your company? 

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Topics: Marketing, B2B, Social Media, Video