5 Little-known Ways to Find Leads using Insights from Companies' Websites

Oct 26, 2017

Erika Granath

Technology leaves footprints that other technologies can track and follow. As a sales person, these footprints can tell you a lot about a company’s current needs and help you determine whether it’s worth it for you as to spend your time cultivating that lead or not.

If a company is using a technology that your software integrates seamlessly with — or if they show an obvious positive attitude to modern technology — they are more likely to welcome a sales call from you. Insights about a company’s tech stack and website technology not only helps you find out whether a company is likely to need your solution or not, it can also help you tailor your pitch better.

If you’re struggling to find new sales leads, consider these five tried-and-tested modern methods the next time you prospect.

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Topics: Lead Generation, Sales Prospecting

The Complete Guide to Lead Qualification

Aug 28, 2017

Erika Granath

No matter how fantastic your product or service is, it’s not going to be the right fit for every company at every time. Sell strategically by determining which companies you can create value for, and focus your efforts there.

To ensure you are using your time most efficiently, make lead qualification and the discovery call a habit. The discovery call is your opportunity to ask a prospect purposeful questions in order to determine whether it makes sense to invest your time into an account.

In this post, we will highlight the importance of sales qualification, the thought process behind qualifying a lead, and why you shouldn’t be afraid of disqualifying a lead that’s not worth your time. Leverage open data insights through Vainu to supplement this process.

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Topics: Lead Generation

State of Prospecting and Lead Generation 2017

May 23, 2017

Miikka Jokela

HubSpot published its State of Inbound 2017 business report last week. The report gives comprehensive insights to plan your future marketing and sales strategies as the data is collected from over 6,000 respondents! In this blog post, I'll go through the findings relevant to prospecting, lead generation and sales in general. For those interested in marketing, I recommend downloading the report as well. But let's dig in!

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Topics: Lead Generation, Sales Prospecting

STOP Scanning Job Boards For Leads! There's A Better Way

Feb 9, 2017

Mikko Luhtava

Challenge: Staffing firms, recruitment agencies and other companies are looking for companies increasing their head count.

Today: People manually go through LinkedIn, job boards and possibly even career pages of potential companies one by one.

The effective way: Automate the grunt work by using an intelligent aggregator that sifts through millions of data sources to find the leads relevant for your case.

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Topics: Lead Generation, Sales Prospecting, Vertical Industries

Unlocking the Power of Open Data in Lead Generation and Lead Scoring

Jan 5, 2017

Miikka Jokela

For years, companies have been using historical market information to obtain a detailed view of potential sales prospects. However, these insights can get skewed by one's own biased viewpoint or include rather general qualifications such as revenue size, number of employees or location, which don't actually tell whether or not an organization needs your service now.

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Topics: Lead Generation

Lead generation in creative agencies: what to prospect from the web

Sep 7, 2016

Mikko Luhtava

While modern marketing methods are the foundation on which creative agencies are built, their sales processes often leave room for improvement. Inbound marketing will help you reach the prospects already following you, but how can you identify the future customers who aren’t already your fans?

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Topics: Lead Generation, Vertical Industries