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The Data Points you REALLY Should Focus on When Defining Your Ideal Customer Profile

Dec 8, 2017

Erika Granath

In today’s world, basic firmographics don’t often reflect clear differences in needs, benefits and product use. This is the reason why modern salespeople are increasingly relying on other data points when defining their ideal customer profile.

To help you make your sales prospecting approach more pointed and timely we’ve listed all you need to know to create the best possible ideal customer profile, defined with the right data-points for your business.

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Topics: Ideal Customer Profile

Why is your Ideal Customer Profile so important?

Jul 10, 2017

Erika Granath

As a salesperson, time is your greatest asset; make sure you spend your time wisely on the accounts that are most likely to use your services. In order to do this, you must define your Ideal Customer Profile (ICP) to understand the specific types of companies for your sales team to pursue.

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Topics: Ideal Customer Profile

Creating a Detailed Ideal Customer Profile

Feb 3, 2017

Erika Granath

Are you focusing your sales and marketing resources on the right companies? To be able to answer yes, you need to define your Ideal Customer Profile. It is among the most important things to do to maximize the relevance of your marketing and the results of your sales efforts.

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Topics: Sales Prospecting, Account-Based Marketing, Ideal Customer Profile