4 Ways to Leverage Online Data and Become a Sales Wizard

May 4, 2017

Erika Granath

Technology is eating the world. To not be on the menu next, modern salespeople have to find innovative ways to capitalize on all of the online data at their fingertips these days.

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Topics: Data, Open Data, B2B Sales

The Numbers that Prove Quality Eats Quantity for Breakfast in Modern Sales

Mar 9, 2017

Erika Granath

For a long time, we’ve been told that sales is a numbers game. Lately, many people have started to question this belief by arguing that quality is more important than the actual quantitative numbers in the sales equation.

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Topics: Data, B2B Sales

Changing the odds at the casino

Mar 2, 2017

Pietari Suvanto

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – and the same is now happening to legal entities. 

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Topics: Big Data, Data, Open Data

Upselling through Customer Analysis Using Both Internal and External Data

Feb 17, 2017

Joel Vainiomäki

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when prospecting and selling to new customers, but how does it translate when selling to existing customers?

Upselling to customers has traditionally had an unpalatable nuance to it. The sole objective has been to get the customer to buy more. I can’t help but think of that car salesman who’s aggressively overselling that 4-door executive saloon, packaged in full options, when your only need is to get from place a to b. Knowing your customer in and out is what separates a pleasant buying experience from an unpleasant one.

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Topics: Big Data, Data, Open Data

5 Reasons for Working in a Data-Driven Manner with Inbound and Outbound

Oct 14, 2016

Erika Granath

Today, the fastest growing companies in the world are doing both outbound and inbound. 

Hubspot, Zenefits, Zendesk, Salesforce, Box and also we at Vainu are all examples of companies working with what we call smartbound, a data driven combination of inbound and outbound.

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Topics: Outbound, Data

We eat complexity to portray simplicity

Aug 29, 2016

Veera Virintie

I recently had the honour to speak about the rise of data-driven sales at the international digital marketing summit NEXT 2016. My main goal was to make the audience understand how much more we can achieve in sales with the help of open data.

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Topics: Big Data, Vainu, Data