Use Company Data to Increase the Odds at the Casino

Mar 2, 2017

Pietari Suvanto

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – and the same is now happening to legal entities. 

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Topics: Company Data

Company Database vs. Static Prospect List

Mar 1, 2017

Erika Granath

Dynamic company databases have changed the way B2B sales is conducted today. In the past prospecting often meant sending a payment to one of the many list providers out there, asking for X number of companies with specific characteristics. Static prospect lists are usually based on a few, very general qualifications such as revenue size, number of employees or location.

Sales prospecting today is continuous work, where you can make detailed searches and easily find the companies that match your ideal customer profile to a T by capitalizing on the power of open and public data.

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Topics: Sales Prospecting, Company Data

Public Data Helps You Target the Right Companies at the Right Time

Oct 20, 2016

Erika Granath

Global Internet traffic will surpass one zettabyte in 2016. All data available today means huge potential for B2B organizations to work more effectively with both inbound and outbound as company data can be used to target the right companies at the right time.

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Topics: Company Data

Stay Ahead of Competition by Understanding Company Data

Aug 29, 2016

Veera Virintie

I've been working with data at one of Europe's fastest growing tech companies for one year now, and decided to spend my first paid summer vacation almost completely out of reach, camping and hiking in Norway. After coming back to civilization after two weeks, I wanted to know how much data I had missed out on during my two weeks in the dead zone.

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Topics: Company Data