How to Leverage Company Data in Different Customer Segments

Sep 18, 2018

Pietari Suvanto

Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.

When you're about to set up a framework for your data usage, you should first ask yourself about the resources you allocate to acquiring one single customer. Are your sales and marketing resources allocated to dozens, hundreds or thousands of customers or prospects? Depending on the answer, you'll need different types of company data and data analytics methods to improve your total sales.

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Topics: Company Data

What Is Company Data and Why Is It Valuable for Salespeople?

Aug 21, 2018

Erika Granath

There's a never-ending supply of information about almost every company in the world available on the web today. That said, big data on companies is of little to no use to you as a salesperson when in its unprocessed state. With the help of technology, you can make sense of haphazard company data and get a better understanding of your target accounts' basic characteristics as well as their more hidden traits, their interests, pain-points and current situation. This information is what we in this article refer to as company data.

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Topics: Company Data

Use Company Data Insights to Pull Off a Successful New Market Entry

Jun 13, 2017

Erika Granath

Entering a new, unknown market is like being the new kid at a new school. The possibilities are endless when it comes to making new friends, or in the business world - finding new customers. Still, getting that first great connection can be more challenging than expected.

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Topics: Company Data

4 Ways to Leverage Online Data and Become a Sales Wizard

May 4, 2017

Erika Granath

Technology is eating the world. To not be on the menu next, modern B2B-salespeople have to find innovative ways to capitalize on all of the company data at their fingertips these days.

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Topics: Company Data

Use Company Data to Increase the Odds at the Casino

Mar 2, 2017

Pietari Suvanto

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – and the same is now happening to legal entities. 

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Topics: Company Data

What a Web Technology - Such as Hubspot - Says About a Company Identity

Jan 26, 2017

Mikaela Hallenberg

It’s safe to say that just about any company, whether an industry giant or a smaller agency, is  benefiting from some kind of web technology. Whether it’s to micromanage their marketing or to keep track of their customers, technology in B2B these days cannot be escaped.

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Topics: Company Data