How to Leverage Company Data in Different Customer Segments

Sep 18, 2018

Pietari Suvanto

Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.

When you're about to set up a framework for your data usage, you should first ask yourself about the resources you allocate to acquiring one single customer. Are your sales and marketing resources allocated to dozens, hundreds or thousands of customers or prospects? Depending on the answer, you'll need different types of company data and data analytics methods to improve your total sales.

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Topics: Company Data

What Is Company Data and Why Is It Valuable for Salespeople?

Aug 21, 2018

Erika Granath

In this article, we’ll dig deeper into types of company data and analytics. We'll also look at why company data is valuable for sales professionals and go into the details of how you can access comprehensive, real-time company data most effectively.

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Topics: Company Data

Supercharge Your Sales with Technographics

May 3, 2018

Erika Granath

Whether it’s to monitor marketing or to keep track of customers, technology in B2B these days cannot be escaped. The technologies that companies use leave digital footprints, so-called technographics, that can help you as a salesperson understand their identity or future direction.

The decisions companies make regarding technology can reveal useful account insights on prospects’ intentions, their priorities and the way they want to run their operations. Using technographic data in sales prospecting refers to salespeople’s attempts to better understand their prospects by analyzing their technology stacks.

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Topics: Sales Prospecting, Company Data

Maximize your Marketing Results with Rich Data about Sales Prospects

Feb 9, 2018

Pietari Suvanto

We have been fortunate to have lot of success in Vainu when it comes to sales prospecting, thanks to our own prospecting platform. Our sales teams are able to identify the right prospects at the right time and significantly increase conversion rates.

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Topics: Company Data

Use Company Data Insights to Pull Off a Successful New Market Entry

Jun 13, 2017

Erika Granath

Entering a new, unknown market is like being the new kid at a new school. The possibilities are endless when it comes to making new friends, or in the business world - finding new customers. Still, getting that first great connection can be more challenging than expected.

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Topics: Internationalization, Company Data

4 Ways to Leverage Online Data and Become a Sales Wizard

May 4, 2017

Erika Granath

Technology is eating the world. To not be on the menu next, modern B2B-salespeople have to find innovative ways to capitalize on all of the company data at their fingertips these days.

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Topics: Company Data