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Timing: The Sales Skill That Helps You Bring Your A-game in Business

Aug 17, 2017

Erika Granath

Nothing is harder to sell around than a prospect being unwilling or not ready to buy. A company that ticks every box in your Ideal Customer Profile doesn’t hold weight if the Decision Maker isn’t in a position to sign a deal with you now.

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Topics: Big Data, Sales Prospecting, B2B Sales, Sales Signals

Qualify Prospects Using an Account Insights Platform

Mar 14, 2017

Erika Granath

Sales teams that struggle to meet their goals may not be short on prospects – more likely, they're short on actionable insights about these prospects and the businesses they work for. In other words, they don't know which ones are ready to buy right now.

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Topics: B2B, Big Data, Sales Prospecting, Data, Open Data, B2B Sales

The Numbers that Prove Quality Eats Quantity for Breakfast in Modern Sales

Mar 9, 2017

Erika Granath

For a long time, we’ve been told that sales is a numbers game. Lately, many people have started to question this belief by arguing that quality is more important than the actual quantitative numbers in the sales equation.

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Topics: B2B, Big Data, Sales Prospecting, Data, Open Data, B2B Sales

Stay Up To Date With Important Signals From The Companies in Your Network

Mar 7, 2017

Erika Granath

While sales is the foundation on which some organizations are built, there are also many companies that are far less sales-driven. These companies, for example creative agencies and consultancy firms, will get most of their deals from existing customers or connections.

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Topics: B2B, Big Data, Sales Prospecting, Data, Open Data, B2B Sales

Changing the odds at the casino

Mar 2, 2017

Pietari Suvanto

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – and the same is now happening to legal entities. 

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Topics: Big Data, Data, Open Data

Operation Blacksmith – Part 3: A Course for Going International

Feb 22, 2017

Simon Ghebremikael

Our latest Blacksmith meetup has just come to an end. This time, eight people from different Vainu countries gathered at our newly opened office in New York.

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Topics: Big Data, Data, Open Data