Myth busters: Debunking 7 B2B Sales Myths

Oct 12, 2017

Mikko Honkanen

The Internet — it is the Wild Wild West of information. As anyone who has spent time on the Internet knowns, there are statements delivered as facts that circle the World Wide Web all the time that contain no real facts behind them. People get suckered into believing these statements all the time. We’re all guilty of it.

Over the past year, my colleagues and I have noticed a number of myths present in B2B sales and marketing discussions. Some of them are spread across LinkedIn, others on blog posts. Here are some common B2B sales myths that many people believe in. These are myths that have been pushed by experts in the field and I’d like to analyze them more closely.

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Topics: B2B Sales

9 Types of Sales Automation Your Sales Team Should Be Using

Oct 3, 2017

Erika Granath

Are you one of those sales reps that spend only one-third of your day actually selling? Does the rest of your day go to administrative tasks that could have easily been automated? Or are you managing a team with sales reps that spend hours and hours logging deal-related activity in the CRM system and searching for decks hiding somewhere in an unnamed folder on their computer? Then this article is for you.

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Topics: B2B Sales

Top 10 Most In-Demand Tech Jobs in the U.S.

Jul 8, 2017

Erika Granath

A new data set reveals the top tech job functions American companies and recruiters are seeking this summer.

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Topics: B2B Sales

5 Tips for Faster Sales Prospecting

May 20, 2017

Erika Granath

Prospecting takes a lot of time out of a SDR’s day. Depending on the source, prospecting is estimated take up between 24 % and 50 % of a salesperson's time! Yeah, let that sink in...

Knowing the best methods and platforms for you to find new, quality prospects will help you streamline your prospecting and focus more on the most important part of your work: creating value to your prospects and customers.

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Topics: Sales Prospecting, Outbound, B2B Sales

The Sales Metrics and KPIs that Matter the Most

Apr 20, 2017

Erika Granath

With modern technology, the question is not what you can measure, but what you benefit from measuring. Following the right metrics will help you as a sales executive evaluate the performance of your team and steer them in the right future direction. Measuring the wrong or additional metrics will simply take precious time away from the things that matter.

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Topics: Outbound, B2B Sales

10 Fundamental Tips to Master Social Selling

Apr 11, 2017

Erika Granath

You've heard the term social selling by now, but are you entirely sure what it means? This sales technique is the art of leveraging your social networks to find the right prospects, building trusted relationships, generating inbound leads and ultimately, reaching your sales quota.

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Topics: B2B Sales