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Maximize your Marketing Results with Rich Data about Sales Prospects

Feb 9, 2018

Pietari Suvanto

We have been fortunate to have lot of success in Vainu when it comes to sales prospecting, thanks to our own prospecting platform. Our sales teams are able to identify the right prospects at the right time and significantly increase conversion rates. Vainu’s key to growing so fast?

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Topics: B2B Marketing

Open Data Helps You Target the Right Companies at the Right Time

Oct 20, 2016

Erika Granath

Global Internet traffic will surpass one zettabyte in 2016. All data available today means huge potential for B2B organizations to work more effectively with both inbound and outbound as you can target the right companies at the right time.

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Topics: B2B Marketing, Startup, Data

5 Reasons for Working in a Data-Driven Manner with Inbound and Outbound

Oct 14, 2016

Erika Granath

Today, the fastest growing companies in the world are doing both outbound and inbound. 

Hubspot, Zenefits, Zendesk, Salesforce, Box and also we at Vainu are all examples of companies working with what we call smartbound, a data driven combination of inbound and outbound.

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Topics: B2B Marketing, Startup, Data

Video: Why sales and marketing should collaborate in content production

Sep 20, 2016

Erika Granath

Think about all the collective knowledge within your organization. Together you have so many good ideas and tips that your common network wants to hear about.

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Topics: B2B Marketing, Video, B2B Sales

How to get started with content marketing after the summer

Aug 17, 2016

Erika Granath

Did you also spend more time on the beach, catching Pokémons or reading books this summer than you did producing great content for your company? 

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Topics: B2B Marketing

4 reasons for B2B companies to produce videos

Aug 5, 2016

Erika Granath

We know, video does take some extra time and effort to produce, especially in the beginning. However, the return on investment makes it well worth the sweat.

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Topics: B2B Marketing