Maximize your Marketing Results with Rich Data about Sales Prospects

Feb 9, 2018

Pietari Suvanto

We have been fortunate to have lot of success in Vainu when it comes to sales prospecting, thanks to our own prospecting platform. Our sales teams are able to identify the right prospects at the right time and significantly increase conversion rates. Vainu’s key to growing so fast?

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Topics: B2B Marketing

Video: Why sales and marketing should collaborate in content production

Sep 20, 2016

Erika Granath

Think about all the collective knowledge within your organization. Together you have so many good ideas and tips that your common network wants to hear about.

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Topics: Video, B2B Marketing, B2B Sales

How to get started with content marketing after the summer

Aug 17, 2016

Erika Granath

Did you also spend more time on the beach, catching Pokémons or reading books this summer than you did producing great content for your company? 

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Topics: B2B Marketing

4 reasons for B2B companies to produce videos

Aug 5, 2016

Erika Granath

We know, video does take some extra time and effort to produce, especially in the beginning. However, the return on investment makes it well worth the sweat.

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Topics: B2B Marketing

Future of Marketing - Algorithms will know what content works in real time

Jun 29, 2016

Erika Granath

I work with marketing – today that means that I’ve a responsibility when it comes to producing the material I think my company’s target group finds engaging. It’s also my job to spread our content to this group of people. Soon algorithms might do this job for me.

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Topics: Startup, B2B Marketing, Data

B2B sales and marketing trends in 2016

Dec 14, 2015

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2018.

The best and most modern organizations have leads flying in from all directions, conversion rates are high and customers referrals are more a rule than an exception. At the same time when slow-moving teams are still figuring out how to create content regularly and how to activate and guide the sales team to the right direction these first-movers operate in a completely different level. As a results of this we expect that there will be several old school Vice Presidents of Sales / Marketing who are forced to step down from their positions as the new generation of digitally skilled talent is claiming their seats in the executive teams.

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Topics: B2B Marketing, B2B Sales