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This is How a SaaS Company Should Enter the Nordic Market

Apr 19, 2017

Mikko Luhtava

We’ve seen tons of SaaS companies enter the EMEA market with an office in Dublin, Amsterdam or the UK. But how about the Nordics? With a digital background, widespread use of modern technologies, strong English skills, and the most unicorn startups in the world, the Nordic market should be on every SaaS company’s radar.

Based on our experiences acquiring over 1,100 customers in the Nordics in under three years, here’s our quick guide to taking over the market.

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Topics: B2B, Outbound, Social Media, B2B Sales, Social Selling

Maximize Every Step of The Sales Process With Insights From Open Data

Mar 23, 2017

Erika Granath

The Internet has shifted the balance of power in sales. Traditionally, salespeople used to be the ones with access to most information  nowadays, well-read customers are more selective and critical when accepting a meeting with a sales rep.  

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Topics: B2B, Lead Generation, Sales Prospecting, Vainu, Social Media, Data, Open Data

Kickstarting your sales process? Here's how to prospect

Mar 20, 2017

Erika Granath

Prospecting is seldom the favorite part of the sales process. It’s often considered hard and time consuming. In fact, prospecting was identified as the hardest part of the sales process in Hubspot’s 2015-2016 State of Inbound Sales Report.

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Topics: B2B, Lead Generation, Sales Prospecting, Smartbound, Vainu, Social Media, Data, Open Data

Qualify Prospects Using an Account Insights Platform

Mar 14, 2017

Erika Granath

Sales teams that struggle to meet their goals may not be short on prospects – more likely, they're short on actionable insights about these prospects and the businesses they work for. In other words, they don't know which ones are ready to buy right now.

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Topics: B2B, Big Data, Sales Prospecting, Data, Open Data, B2B Sales

The Numbers that Prove Quality Eats Quantity for Breakfast in Modern Sales

Mar 9, 2017

Erika Granath

For a long time, we’ve been told that sales is a numbers game. Lately, many people have started to question this belief by arguing that quality is more important than the actual quantitative numbers in the sales equation.

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Topics: B2B, Big Data, Sales Prospecting, Data, Open Data, B2B Sales

Stay Up To Date With Important Signals From The Companies in Your Network

Mar 7, 2017

Erika Granath

While sales is the foundation on which some organizations are built, there are also many companies that are far less sales-driven. These companies, for example creative agencies and consultancy firms, will get most of their deals from existing customers or connections.

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Topics: B2B, Big Data, Sales Prospecting, Data, Open Data, B2B Sales