The Definitive Guide to Account-Based Marketing

Jan 29, 2019

Eduardo Alonso

Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale. Left and right, companies are jumping on the ABM train, and they are doing it for a reason. A report from the Information Technology Services Marketing Association found that 84 % of companies surveyed said that account-based marketing delivers higher ROI than other types of marketing. It looks like ABM is something worth considering, isn't it?

But what exactly is account-based marketing? And more importantly, is it right for your business?

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Topics: Account-Based Marketing

Creating a Detailed Ideal Customer Profile

Feb 3, 2017

Erika Granath

Are you focusing your sales and marketing resources on the right companies? To be able to answer yes, you need to define your Ideal Customer Profile. It is among the most important things to do to maximize the relevance of your marketing and the results of your sales efforts.

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Topics: Ideal Customer Profile, Sales Prospecting, Account-Based Marketing