Think about all the collective knowledge within your organization. Together you have so many good ideas and tips that your common network wants to hear about.
There are many pros with a tighter collaboration between sales and marketing. The content your company sends out aims to help build your company’s brand and trust. In the end, the content is supposed to make it easier for your sales department to close business.
As a company’s sales people stands for the most direct contact with your customers and potential customers they, better than anyone, know what they wish to know. As the marketing team get access to this information they can create better targeted material.
Daniel sums up the winnings of sales and marketing collaborating in content production: