Opens Another New Office - Expands to Copenhagen, Denmark

Sep 19, 2018

Mo Younis

Helsinki, FI - SEPTEMBER 19, 2018 - Vainu, one of the fastest growing Software-as-a-Service (SaaS) companies coming out of the Nordics, will open its first Danish office in Copenhagen in November 2018.

This move will further strengthen Vainu’s position in the Nordics and its commitment to providing Danish clients world-class support, as well as bringing smarter company data to the rest of the Danish market.

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Topics: Press Release

How to Leverage Company Data in Different Customer Segments

Sep 18, 2018

Pietari Suvanto

Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.

When you're about to set up a framework for your data usage, you should first ask yourself about the resources you allocate to acquiring one single customer. Are your sales and marketing resources allocated to dozens, hundreds or thousands of customers or prospects? Depending on the answer, you'll need different types of company data and data analytics methods to improve your total sales.

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Topics: Company Data

Supercharge Your Inbound Sales Prospecting

Sep 4, 2018

Erika Granath

Often when we talk about sales prospecting we talk about outbound sales prospecting. This is the process of finding new companies that match your Ideal Customer Profile, companies that you should reach out to and try to persuade into becoming your customers.

In this article, we'll instead focus on inbound sales prospecting. Inbound sales prospecting is, simply put, about scrolling through leads that marketing automation workflow provides.

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Topics: Sales Prospecting

Prescriptive Sales - How To Make Purchasing Easy For Your Customers?

Aug 30, 2018

Erika Granath

Networked society has given buyers easy access to more information about endless solutions and purchasing alternatives. Most B2B sellers think this automatically means that their customers are in the driver’s seat – empowered, armed to their teeth with information, and clear about their needs.

Customers, however, seldom see it that way. More information begets more questions, which leads to customers working harder to ensure that they fully understand the requirements and the alternatives of every offer.

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Topics: B2B Sales

What Is Company Data and Why Is It Valuable for Salespeople?

Aug 21, 2018

Erika Granath

In this article, we’ll dig deeper into types of company data and analytics. We'll also look at why company data is valuable for sales professionals and go into the details of how you can access comprehensive, real-time company data most effectively.

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Topics: Company Data

Use Account Insights from Companies' Websites to Find the Right Prospects for Your Business

Aug 1, 2018

Erika Granath

Companies’ websites are pure treasure chests for salespeople; there are more jewels to collect than just the account insights from website technologies, technographics.

The keywords used on a company’s website will tell you a lot about both the organization, its daily business and its needs and help you get more pointed in your approach.

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Topics: Account Insights