For companies selling technical solutions open data can be of great help. A sales tool with open data can tell you what sort of technographics a company has. This information can help you as a sales person to tailor your pitch for every company you contact.
You can find a lot of information in a company’s website’s source code, for example you can see what marketing automation or account-based marketing software the company uses. Sales intelligence tools like Vainu gives you access to this information from open data in a quick, easy way – meaning you don’t have to scan any source code manually.
As you know how a company’s technical portfolio looks you get a better understanding of how the company can use your product or service. It also gives you a better understanding of the company's overall digital readiness. This way you can better argue for the company’s use of your product.
Johannes about how open data can provide you with insights of a company's technical portfolio and digital readiness.