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Pietari Suvanto

Maximize your Marketing Results with Rich Data about Sales Prospects

Feb 9, 2018

Pietari Suvanto

We have been fortunate to have lot of success in Vainu when it comes to sales prospecting, thanks to our own prospecting platform. Our sales teams are able to identify the right prospects at the right time and significantly increase conversion rates. Vainu’s key to growing so fast?

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Topics: B2B Marketing

Changing the odds at the casino

Mar 2, 2017

Pietari Suvanto

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – and the same is now happening to legal entities. 

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Topics: Big Data, Data, Open Data

Reason You Should or Shouldn't Join Vainu

Nov 4, 2016

Pietari Suvanto

Nowadays lot of people visit our office and ask how we've been able to grow so fast. The answer is simply that we've been great at recruiting – getting the right people in and keeping them. In the history of Vainu only a few people have left the office and not coming back. A cynical investment banker might argue that it's not a healthy employee turnover rate – the goals and expectations are simply not set high enough if people are not leaving.

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Topics: Recruiting

1 million in sales is a buy-in for the SaaS table

Dec 31, 2015

Pietari Suvanto

Next year will be the first time that percentages really matter for Vainu. After one million in sales, SaaS companies typically start expressing their growth from percentages to headcount. It sounds much better when you say we’ve grown 1000 % this year rather than recruited 25 people. Next year, if we grow only a third of that it means we need to recruit 75 people. That is a whole bunch of people.

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Topics: SaaS

In B2B sales nothing has changed - except everything

Nov 24, 2015

Pietari Suvanto

We have been very active in the Nordic market for a while now. I decided to reflect on a few findings we have made when discussing with sales people and professionals and of course following the social networks. My perception is that lot of people are aware that doing modern business requires modern tools and new methods. But what and how, there’s no clear consensus. Here’s our take:

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Topics: B2B Sales

Market entry as a service

Nov 4, 2015

Pietari Suvanto

”…So sitting for many hours in a local pub and having our first ”management meeting” (yeah, there’s sarcasm in that) we finally came up to a conclusion what our internal slogan should be – the one that guides us every day we walk in to this sub-rented shed in the suburbs of Helsinki. We came up with the slogan ”It’s about getting things done”. No matter what we decide, we get it done. Now when we are having the software in order our focus is on getting it to the market – and you know what, we have a great tool to help us achieve that!”

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Topics: SaaS, Internationalization