Pietari Suvanto

How to Leverage Company Data in Different Customer Segments

Sep 18, 2018

Pietari Suvanto

Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.

When you're about to set up a framework for your data usage, you should first ask yourself about the resources you allocate to acquiring one single customer. Are your sales and marketing resources allocated to dozens, hundreds or thousands of customers or prospects? Depending on the answer, you'll need different types of company data and data analytics methods to improve your total sales.

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Topics: Company Data

Maximize your Marketing Results with Rich Data about Sales Prospects

Feb 9, 2018

Pietari Suvanto

We have been fortunate to have lot of success in Vainu when it comes to sales prospecting, thanks to our own prospecting platform. Our sales teams are able to identify the right prospects at the right time and significantly increase conversion rates. Vainu’s key to growing so fast?

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Topics: B2B Marketing

Use Company Data to Increase the Odds at the Casino

Mar 2, 2017

Pietari Suvanto

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – and the same is now happening to legal entities. 

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Topics: Company Data

Reason You Should or Shouldn't Join Vainu

Nov 4, 2016

Pietari Suvanto

Nowadays lot of people visit our office and ask how we've been able to grow so fast. The answer is simply that we've been great at recruiting – getting the right people in and keeping them. In the history of Vainu only a few people have left the office and not coming back. A cynical investment banker might argue that it's not a healthy employee turnover rate – the goals and expectations are simply not set high enough if people are not leaving.

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Topics: Recruiting

1 million in sales is a buy-in for the SaaS table

Dec 31, 2015

Pietari Suvanto

Next year will be the first time that percentages really matter for Vainu. After one million in sales, SaaS companies typically start expressing their growth from percentages to headcount. It sounds much better when you say we’ve grown 1000 % this year rather than recruited 25 people. Next year, if we grow only a third of that it means we need to recruit 75 people. That is a whole bunch of people.

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Topics: SaaS

In B2B sales nothing has changed - except everything

Nov 24, 2015

Pietari Suvanto

We have been very active in the Nordic market for a while now. I decided to reflect on a few findings we have made when discussing with sales people and professionals and of course following the social networks. My perception is that lot of people are aware that doing modern business requires modern tools and new methods. But what and how, there’s no clear consensus. Here’s our take:

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Topics: B2B Sales