Mikko Honkanen

3 Mistakes Staffing Agencies Make When They Pitch to Prospects

Feb 1, 2017

Mikko Honkanen

All recruiters have received the following cold email:
 
“Hey [insert first name],

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Topics: Sales Prospecting, Vertical Industries

How Predictive Analytics Help Staffing Agencies Find Their Next Customer

Jan 24, 2017

Mikko Honkanen

Staffing is one of the most competitive industries in many parts of the world. In the U.S. alone, there are more than 20.000 agencies competing on 16 million hiring assignments.

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Topics: Sales Prospecting, Vertical Industries

6 B2B Sales Trends to Watch in 2017

Dec 15, 2016

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2019.

B2B sales is quickly transforming, and the main driver of that change is the growing amount of information sales people have at their fingertips. Last year we predicted changes for the year 2016, and now we will do the same for 2017.

During the last couple of years, we've seen a rise in the number of new digital sales models and processes. Both the sales process and the buying process are more digital now. That development, alongside with new technologies, have increased the amount of data and insights sales organizations have about their prospects and customers. Most of the trends we see in 2017 are either directly or indirectly linked to this megatrend.

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Topics: Sales Trends

New release: Vainu Analyzer

Aug 9, 2016

Mikko Honkanen

At Vainu we are building the world's most modern company database. All companies' digital footprint is growing fast thanks to many macro trends such as digital communications, social media, big data technology and open APIs provided by governments and other data collectors. Our customers use our Vainu platform on a daily basis to find better leads, to understand their customers better and to find new types of company insights.

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Topics: Data Visualization, Press Release

B2B sales and marketing trends in 2016

Dec 14, 2015

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2019.

The best and most modern organizations have leads flying in from all directions, conversion rates are high and customers referrals are more a rule than an exception. At the same time when slow-moving teams are still figuring out how to create content regularly and how to activate and guide the sales team to the right direction these first-movers operate in a completely different level. As a results of this we expect that there will be several old school Vice Presidents of Sales / Marketing who are forced to step down from their positions as the new generation of digitally skilled talent is claiming their seats in the executive teams.

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Topics: Sales Trends

5 simple things all companies can learn from Slush startups

Nov 12, 2015

Mikko Honkanen

This week Helsinki is the focal point for the global startup community. Slush, the leading Nordic startup event, brings more than 1700 startups and 15.000 attendees together in Helsinki.

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Topics: Startup