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Mikko Honkanen

6 B2B Sales Trends to Watch in 2018

Nov 20, 2017

Mikko Honkanen

This is already the third time we’ve put the crystal ball on the table to predict the future of B2B sales. In the past, we have accurately predicted the rise of sales automation, artificial intelligence and several other things. There are also trends that we have missed and predictions that didn't quite happen (yet?). Most sales organizations still have their hands full dealing with previous trends, but we're still very excited to announce our six new trend predictions. These are the trends we believe will shape the world of B2B sales in the coming year.

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Topics: B2B Sales

Myth busters: Debunking 7 B2B Sales Myths

Oct 12, 2017

Mikko Honkanen

The Internet — it is the Wild Wild West of information. As anyone who has spent time on the Internet knowns, there are statements delivered as facts that circle the World Wide Web all the time that contain no real facts behind them. People get suckered into believing these statements all the time. We’re all guilty of it.

Over the past year, my colleagues and I have noticed a number of myths present in B2B sales and marketing discussions. Some of them are spread across LinkedIn, others on blog posts. Here are some common B2B sales myths that many people believe in. These are myths that have been pushed by experts in the field and I’d like to analyze them more closely.

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Topics: B2B Sales

3 Mistakes Staffing Agencies Make When They Pitch to Prospects

Feb 1, 2017

Mikko Honkanen

All recruiters have received the following cold email:
 
“Hey [insert first name],

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Topics: B2B, Sales Prospecting, Vertical Industries

How Predictive Analytics Help Staffing Agencies Find Their Next Customer

Jan 24, 2017

Mikko Honkanen

Staffing is one of the most competitive industries in many parts of the world. In the U.S. alone, there are more than 20.000 agencies competing on 16 million hiring assignments.

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Topics: B2B, Lead Generation, Sales Prospecting, Vertical Industries

6 B2B Sales Trends to Watch in 2017

Dec 15, 2016

Mikko Honkanen

The newest version of our B2B Sales Trends blog series is now out! Take a look at the B2B sales trends in 2018.

B2B sales is quickly transforming, and the main driver of that change is the growing amount of information sales people have at their fingertips. Last year we predicted changes for the year 2016, and now we will do the same for 2017.

During the last couple of years, we've seen a rise in the number of new digital sales models and processes. Both the sales process and the buying process are more digital now. That development, alongside with new technologies, have increased the amount of data and insights sales organizations have about their prospects and customers. Most of the trends we see in 2017 are either directly or indirectly linked to this megatrend.

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Topics: Marketing, B2B, Account-Based Marketing, B2B Sales

New release: Vainu Analyzer

Aug 9, 2016

Mikko Honkanen

At Vainu we are building the world's most modern company database. All companies' digital footprint is growing fast thanks to many macro trends such as digital communications, social media, big data technology and open APIs provided by governments and other data collectors. Our customers use our Vainu platform on a daily basis to find better leads, to understand their customers better and to find new types of company insights.

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Topics: Press Release, Data Visualization