Miikka Jokela

Prospect vs. Lead vs. Buying Signal

Mar 15, 2019

Miikka Jokela

The terms prospect, lead and buying signal are all well-known to B2B sales professionals, but their differences can be unclear. In part, the reason is that different CRM and marketing automation providers are using the terms in different ways. That's why we feel a clarification between prospect, lead and buying signal, and their roles in sales process, seems appropriate.

Our definition is very close to the framework used by HubSpot among others, and helps unify the conversation within a sales team, and further enhance sales and marketing alignment, or smarketing. Be sure to clarify sales terminology in your sales playbook!

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Topics: Sales Prospecting, Buying Signals

FinancesOnline Recognizes Vainu with Rising Star and Great User Experience Awards

Oct 5, 2017

Miikka Jokela

Autumn 2017 is shaping up to be quite the season for us at Vainu. We've received major praise from influential tech communities across Europe in September for our innovation, user experience and growth trajectory.

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Topics: Vainu

State of Prospecting and Lead Generation 2017

May 23, 2017

Miikka Jokela

HubSpot published its State of Inbound 2017 business report last week. The report gives comprehensive insights to plan your future marketing and sales strategies as the data is collected from over 6,000 respondents! In this blog post, I'll go through the findings relevant to sales prospecting, lead generation and sales in general. For those interested in marketing, I recommend downloading the report as well. But let's dig in!

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Topics: Sales Prospecting

Vainu Is for Salespeople What Tinder Is for Single People

Apr 4, 2017

Miikka Jokela

Helsinki-based sales tech company Vainu expands to the U.S. with a free-to-use smartphone app, updated software and improved CRM integrations.

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Topics: Vainu, Press Release

Unlocking the Power of Open Data in Lead Generation and Lead Scoring

Jan 5, 2017

Miikka Jokela

For years, companies have been using historical market information to obtain a detailed view of potential sales prospects. However, these insights can get skewed by one's own biased viewpoint or include rather general qualifications such as revenue size, number of employees or location, which don't actually tell whether or not an organization needs your service now.

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Topics: Account Scoring

10 Questions and Answers to Help You Expand Your Business to Sweden

Dec 9, 2016

Miikka Jokela

We held a webinar on how to expand your business to Sweden - with a focus on Finnish companies planning to enter the market. Due to the abundance of questions from our 100+ attendees, we were unable to answer them all during the session. Instead, we've answered some of the top questions along with the unanswered ones below, in a Top10 Q&A list.

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Topics: Internationalization