Joel Vainiomäki

Upselling through Customer Analysis Using Both Internal and External Data

Feb 17, 2017

Joel Vainiomäki

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when prospecting and selling to new customers, but how does it translate when selling to existing customers?

Upselling to customers has traditionally had an unpalatable nuance to it. The sole objective has been to get the customer to buy more. I can’t help but think of that car salesman who’s aggressively overselling that 4-door executive saloon, packaged in full options, when your only need is to get from place a to b. Knowing your customer in and out is what separates a pleasant buying experience from an unpleasant one.

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Topics: Open Data

Why it's ideal to join Vainu right now

Oct 13, 2015

Joel Vainiomäki

During the month of September we officially launched our international operations, not only by gaining some of our first international customers, but also by starting to recruit international talent. With this in mind we will start publishing blogs, both in English and Swedish, which will be steered towards our future international customers and employees. This first one will discuss why it's ideal to join the Vainu-journey right now.

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Topics: Recruiting, Startup