Erika Granath

Smartbound - Combining Inbound and Outbound Sales Prospecting

Dec 3, 2018

Erika Granath

During outbound’s period of greatness, the sales department at pretty much every company outnumbered the marketing department by far. As inbound grew stronger, marketing departments did the same and some companies came to only trust inbound activities to drive business to the company.

Today, the fastest growing companies in the world are doing both outbound and inbound, the frontrunners combining these two processes with a strong data-driven approach.

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Topics: Sales Prospecting, Smartbound

These are the Sales Prospecting KPIs Your Business Should Focus On

Nov 1, 2018

Erika Granath

The most successful sales organizations are the ones working systematically. To do that you have to have clearly defined goals, KPIs, and relentlessly measure and monitor how your sales and marketing efforts contribute to help you reach them.

This is why performance sales development teams have well thought out KPIs that are being tracked daily, weekly and monthly.

With modern technology, the question is not what you can measure, but what you benefit from measuring. Following the right metrics will help you as a sales executive evaluate the performance of your team and steer them in the right future direction. Measuring the wrong or additional metrics will simply take precious time away from the things that matter.

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Topics: Sales Prospecting

20 Sales Prospecting Tools That Help You Surface the Right Accounts for Your Business

Oct 1, 2018

Erika Granath

Prospecting used to mean purchasing a static lists of prospects from one of the many vendors out there offering these.

In today’s hyper-competitive sales landscape static lists based only on basic firmographics don’t cut it for salespeople who aim for strong sales figures (don’t we all?). High-performers within sales use dynamic data and more data-points provided in a smart sales prospecting platform when looking for new accounts to approach with their offer.

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Topics: Sales Tools, Sales Prospecting

Supercharge Your Inbound Sales Prospecting

Sep 4, 2018

Erika Granath

Often when we talk about sales prospecting we talk about outbound sales prospecting. This is the process of finding new companies that match your Ideal Customer Profile, companies that you should reach out to and try to persuade into becoming your customers.

In this article, we'll instead focus on inbound sales prospecting. Inbound sales prospecting is, simply put, about scrolling through leads that marketing automation workflow provides.

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Topics: Sales Prospecting

Prescriptive Sales - How To Make Purchasing Easy For Your Customers?

Aug 30, 2018

Erika Granath

Networked society has given buyers easy access to more information about endless solutions and purchasing alternatives. Most B2B sellers think this automatically means that their customers are in the driver’s seat – empowered, armed to their teeth with information, and clear about their needs.

Customers, however, seldom see it that way. More information begets more questions, which leads to customers working harder to ensure that they fully understand the requirements and the alternatives of every offer.

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Topics: B2B Sales

What Is Company Data and Why Is It Valuable for Salespeople?

Aug 21, 2018

Erika Granath

There's a never-ending supply of information about almost every company in the world available on the web today. That said, big data on companies is of little to no use to you as a salesperson when in its unprocessed state. With the help of technology, you can make sense of haphazard company data and get a better understanding of your target accounts' basic characteristics as well as their more hidden traits, their interests, pain-points and current situation. This information is what we in this article refer to as company data.

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Topics: Company Data