<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290872437951531&amp;ev=PageView&amp;noscript=1">
Mikko Jauhiainen
Susanne Ström

The second get-together of our blacksmiths started with a guest star appearance from the cover of the 2009 September issue of Fast Company, as we had the privilege to meet up with Tero Ojanperä. Today, Tero is the Managing Partner and Co-Founder of Vision+ Fund, a company investing into SaaS, Apps and Internet Service companies, but prior to Vision+ he served as the Chief Strategy and Technology Officer for Nokia.

Mikko Honkanen

B2B sales is quickly transforming, and the main driver of that change is the growing amount of information sales people have at their fingertips. Last year we predicted changes for the year 2016, and now we will do the same for 2017.

During the last couple of years, we've seen a rise in the number of new digital sales models and processes. Both the sales process and the buying process are more digital now. That development, alongside with new technologies, have increased the amount of data and insights sales organizations have about their prospects and customers. Most of the trends we see in 2017 are either directly or indirectly linked to this megatrend.