The Definitive Guide to Account-Based Marketing

Jan 29, 2019

Eduardo Alonso

Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale. Left and right, companies are jumping on the ABM train, and they are doing it for a reason. A report from the Information Technology Services Marketing Association found that 84 % of companies surveyed said that account-based marketing delivers higher ROI than other types of marketing. It looks like ABM is something worth considering, isn't it?

But what exactly is account-based marketing? And more importantly, is it right for your business?

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Topics: Account-Based Marketing

10 Best Sales Intelligence Tools for Prospecting in 2019

Jan 16, 2019

Erika Granath

There are 10 types of sales tools that are mandatory for salesperson to be acquainted with. One of these, Sales Intelligence Tools, refer to a wide range of technologies that help salespeople find, monitor and understand data that provides insights into prospects’ and existing clients’ daily business.

These insights help you as a salesperson find and identify potential new customers that fit your ideal customer profile. In other words, these insights help you with your sales prospecting.

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Topics: Sales Tools

The Definitive Guide to Account Scoring

Dec 20, 2018

Juuso Helander

This blog acts as a general introduction to account scoring and offers a few ideas on how to build your very own account scoring machine. At the end of the blog, you're provided with an excel template to try out account scoring yourself.

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Topics: Account Scoring

Smartbound - Combining Inbound and Outbound Sales Prospecting

Dec 3, 2018

Erika Granath

During outbound’s period of greatness, the sales department at pretty much every company outnumbered the marketing department by far. As inbound grew stronger, marketing departments did the same and some companies came to only trust inbound activities to drive business to the company.

Today, the fastest growing companies in the world are doing both outbound and inbound, the frontrunners combining these two processes with a strong data-driven approach.

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Topics: Sales Prospecting

USE CASE: Machine Learning infused sales solution for Telia

Nov 22, 2018

Juuso Helander

Vainu has initiated a collaboration with Telia to develop a new B2B sales solution enabling Telia to prioritize the most fruitful accounts according to available data. The innovation involves machine learning and the use of both Telia's internal data and Vainu's company database.

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Topics: Sales AI, Press Release

Sales Process: The Ultimate 7-Step Guide for Creating One

Nov 20, 2018

Juuso Helander

A successful B2B salesperson is an expert in handling uncertainty and one needs to have a stable sales process to succeed. In this blog, we'll introduce you to an outbound sales process taught at Vainu Sales Academy.

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Topics: Sales Process