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All You Need to Know About Account-Based Sales

Mar 22, 2018

Erika Granath

After decades of hunch-based, adrenaline-fueled cold calling and Hail-Mary revenue generation, we’ve recently entered an entirely new era. An era steered by intelligent, laser-targeted prospecting, tuned by personalization and driven by data.

Thanks to new technological innovations, a relatively old business selling model has become more common lately: the account-based sales model. With the use of sales intelligence, companies can now more efficiently than ever before discover the most viable accounts based on a wide range of criteria and create a tailored sales and marketing strategy for them.

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Topics: Account-Based Sales

Win More Deals With Sales Intelligence

Mar 14, 2018

Erika Granath

You probably haven’t missed the term sales intelligence. But just because most people have heard about it, doesn’t mean that the majority of sales professionals are using enough sales intelligence. In fact, most don’t, and those who do often don't use sales intelligence from enough resources.

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Topics: Sales Intelligence

Vainu 2018 Kickoff in Lisbon and Fueling Another Major Growth Year

Mar 6, 2018

Fredric Carlsson

Last year, we asked ourselves: "What will happen if we gather 100 Vainu employees from five Vainu offices - Helsinki, Stockholm, Oslo, Amsterdam and New York - in one place for team-building activities, workshops, and meetings?” We decided to find out, and the answer to the question is: "a lot."

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Topics: Recruiting

Ideal Customer Profile

Mar 2, 2018

Erika Granath

As a salesperson, your most valuable asset is time. It’s better to spend it on a few high-quality prospects than spreading yourself thin processing a large number of poor opportunities.

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Topics: Ideal Customer Profile

How Vainu Helps You Use BANT to Qualify Sales Prospects

Feb 20, 2018

Erika Granath

The qualifying acronym BANT (Budget, Authority, Need, and Timing) that IBM revolutionized sales with over ten years ago has fallen out of favor recently. A significant number of critics argue that BANT's time of greatness has passed as customers now have access to a never-ending amount of information online and often have thought about possible solutions to their problem(s) even before their first interaction with you as a salesperson.

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Topics: Prospect Qualification

Maximize your Marketing Results with Rich Data about Sales Prospects

Feb 9, 2018

Pietari Suvanto

We have been fortunate to have lot of success in Vainu when it comes to sales prospecting, thanks to our own prospecting platform. Our sales teams are able to identify the right prospects at the right time and significantly increase conversion rates. Vainu’s key to growing so fast?

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Topics: B2B Marketing